The End of 'Who's Your Tiger?'
"Who's Your Tiger?" wasn't just a marketing slogan; it was an ice-breaker among fans. When the Detroit Tigers rolled it out for the 2006 season, the timing seemed perfect, as many more people began following the team and its success became watercooler chatter.
But these things never last. Gotta keep it fresh and exciting. Alas, "Who's Your Tiger?" has been retired, and the Tigers will unveil a new slogan for the 2009 season. What will it be? The Tigers aren't saying yet. But they give a hint at the team's official MLBlog:
The new slogan, is not a "stand-alone" slogan or question. It's more of a statement--about the history and relationship the Tigers have with the City of Detroit.
At several points last season, I found myself wondering if the Tigers were going to revamp their campaign. (Maybe because it was incessant during commercial breaks, to the point where it just became audio wallpaper.) And evidently, this has been under discussion for quite some time.
But three years is a good run for something like this. And even if it's no longer the "official" slogan for the Tigers, I imagine "Who's Your Tiger?" will live on among fans. Or we'll come up with different ways to express our admiration and support for Curtis Granderson, Miguel Cabrera, Justin Verlander, and other fan favorites.
Of course, we can't put up a post like this and not solicit suggestions for new Tigers marketing slogans in the comments. Maybe we can put one of 'em on a BYB Gear t-shirt next season.
(Hat tip to Billfer)
Comments
I'll miss "Who's Your Tiger".
How about…
“Who’s Our Catcher?”
“At least we’re not the Pirates.”
“Crumbling Faster than the Detroit Economy”
“Check Back in Three Years”
http://designaterobertson.blogspot.com
by Rogo on
Dec 2, 2008 10:10 PM EST
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I'll kinda miss it
Magglio will forever be my Tiger in 2006 along with all the rest of them. Well, at least most of them. Be kinda interesting what they come up with. I got to thinking the other day how the FSN show closes after Detroit games with a certain model of car driving off. Sure hope that’s a keeper……….you know, the Motor City and all.
by densogirl on
Dec 3, 2008 7:54 AM EST
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Hmmmm
How about “Don’t look now here comes the bullpen”
by His Royal Daveness on
Dec 3, 2008 12:25 PM EST
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Who's your interracial mixed dating partner?
Screw a new slogan, I want to know more about mixedloving.com as shown above.
by seanheyboer on
Dec 3, 2008 1:56 PM EST
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As much as I love everyone...
We sent that comment to the trash bin.
by Ian Casselberry on
Dec 3, 2008 5:30 PM EST
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When will your Tiger get traded for Kyle Farnsworth?
Not really, Pudge was never my Tiger.
by ReichardZ on
Dec 3, 2008 4:34 PM EST
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This is the worst news of the offseason so far.
I am crying on the inside and the outside.
by Roar of the Tigers on
Dec 3, 2008 9:29 PM EST
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But what if FSN brings back “April in the D” next year, Sam?
by Ian Casselberry on
Dec 3, 2008 10:35 PM EST
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Now my tears are acid.
Bring up ‘This little light of mine’ and the projectile vomiting will commence.
by Roar of the Tigers on
Dec 3, 2008 10:46 PM EST
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Let it shine…
…let it shine…
…let it shine.
(Awkward 4 second smile)
http://designaterobertson.blogspot.com
by Rogo on
Dec 4, 2008 11:51 AM EST
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