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Tigers Ticket Sales Are Down, Way Down

I don't listen to local sports talk radio much anymore - what's left of it, that is; podcasts get the majority of my attention - but while driving around yesterday, I caught an interesting, but all too brief, discussion between Valenti and Foster on 97.1 about the ticket situation at Comerica Park.

Mike said that he heard season ticket sales for the Tigers were around 12,000 this year.  Terry basically corroborated, saying the number he heard was 13,000.  Compare that to last year, when the Tigers sold roughly 27,000 season tickets (and were faced with cutting off sales, at one point). 

That led to this question being posed: Is this a result of the crumbling economy (with Michigan probably suffering from the decline more than any other state) or disappointment in the Tigers' performance last season?

The easy answer is probably that both factors caused this predicament.  It's certainly not an either-or situation. 

But one likely weighs more heavily than the other.  Obviously, this region is struggling badly.  Not a week goes by when I don't have a conversation with someone worried about losing his or her job.  And we likely all know someone who's felt the hammer.  People are cutting back on nearly every kind of expense these days.  So how can they justify shelling out cash for season tickets, especially when you're just not sure how well the Tigers will play? 

And there is definitely some anger out there toward this team.  You could feel it throughout the offseason.  Maybe it's subsided a bit, with Spring Training beginning, and the promise of a new season sparkling.  But with the way they played last year, the Tigers let their fans down in a big way.  People did not spend their money to see a last-place finish.  Some of them also may have put down cash that they otherwise wouldn't have, because they believed this would be, at the very least, a playoff team.  (But we all know the expectations were higher than that.)

Regardless of how last season ended, maybe those fans took their one shot and they wouldn't have come back this year.  So maybe ticket sales were going to be down anyway.  They were certainly going to decrease because of the economy.  

So how do you see it?  And if you're a current or former season ticket holder, what weighed into your decision?  How big a role is money playing for you versus uncertainty over how the Tigers will do this season?

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Last year was my first time having season tickets… and even tho we finished in the cellar, the three others that I had tickets with and I had the most fun ever at the ball park. We met great people who had season tickets in the same area, saw some wild things, and used the time together to enjoy the game, win or lose, and each other’s company.

For me and my dad, it is too hard to get to the park for twenty seven games when living in Kalamazoo. For the two others we had tickets with, parting with that type of money was going to be a financial blow. We’re going with the six game flex package… we’ll get to see some good games (the Cubs are my fave NL team), go for good promos (shirt off our back day), and be able to save some money for a couple of road trips to see the Mud Hens…

by peazgrl on Mar 3, 2009 3:24 PM EST reply actions  

Season Ticket Sales

I’d go with the former rather than latter reason. We’re talkin tons of people w/o jobs and fear of losing the one they got. With the lousy season, I’m sure they lost some of their season ticket holders but not that many.

On the other side of that, its always been a problem for me to get to even 1 game. Luckily I’ve made it to several in the past 4 years and plan on attending several this year.

by densogirl on Mar 3, 2009 3:34 PM EST reply actions  

Good Rant Ian

My take is simple…….crappy economy and coming off a last place season. I got an
e-mail from the Detroit Tigers the other day, stating that individual tickets go on sale Saturday and Opening Day tix will also be available. I can’t recall the last time Opening Day tickets were available without a season package.

I would love to go to as many games as possible, but living in Grand Rapids, it gets to be quite the trip with two kids. We usually go to two games, but this year I decided that instead of sitting in the bleachers or getting upper deck seats we would go to one game this year and we would splurge on the one game. I ordered tix from a ticket broker – face value – for lower deck just behind the visitor dugout 20 rows up for the 1984 anniversary game in September. I just pray to the baseball gods that the Tigers will be in contention for a playoff spot and we’re doing the wave every innning. The crowd hopefully is electric that night. Should be alot of fun.

And to make up for going to just one game at Comerica Park this year, we’ll probably go to some of the Tiger Friday West Michigan Whitecaps game this year to meet some of the former Tigers appearing this season…….Kell, Wockenfuss, Nokes, Hernandez, Petry, Wilcox and Leach.

by MSU4LIF on Mar 3, 2009 4:26 PM EST reply actions  

economy

Mostly the economy, is my assumption. I’m sure there were some people who hopped the wagon and jumped off after the depressing finish last season, but not that many. I’m also sure there were some people who had to think about it as you alluded to. “Should we go in on some Tigers tickets or save up during this recession in case we lose our jobs?” Perhaps the results of last year made the decision easier for the people who were on the fence.

Personally, if I was in Michigan a crappy economy wouldn’t stop me. Obviously if I was the “Eat ’em Up” Tigers guy shaking my fist for a cash, I probably couldn’t afford it in the first place, but if I could afford it and had to make some other sacrifices I would.

Unfortunately, this will be the first summer in my life that I will not be home for the summer taking in at least 10-15 Tigers games. I had a great streak of seeing double digit games per year, but that will be broken and two spring training games in Atlanta and MLB.TV Premium will have to suffice.

But yeah, I think it’s definitely more so the economy than the results last year. Detroit has some of the loyalest fans in baseball, I don’t think one crappy year with these players and being just a couple years removed from the series would result in such a drop off.

by Detroit4lyfe on Mar 3, 2009 4:45 PM EST reply actions  

Tickets

I had the 27 game package last year and my dad opted not to renew them. I think it was more because of the team than the economy.

I like how the club is offering smaller packages (6 gm and 15 gm) but they don’t come at a discount. I just don’t see the point in buying into either of those “deals.”

I’m sure I’ll still head to 10 games or so on my own but I’m not to eager to throw too much money their way.

Check out www.spotstarters.com for more news on the Detroit Tigers.

by spotstarters on Mar 3, 2009 6:05 PM EST reply actions  

2003 is still the recent past

I’d say it’s almost entirely the team. I doubt they sold more than this in 2006 before the season(which was the last time I remember OD being available, so it’s not like that happening was all that long ago), and without a World Series appearance or the massive nationwide hype of last year’s team there’s nothing to inflate the fairly low level of long term season ticket purchasers.

The Tigers were 10th in AL attendance in 2005. While there may be lots of loyal fans, there is not a large loyal ticket purchasing base. And it takes more than a year and a half of solid play to build up such a fanbase. That said, you can bet that if they start off hot and seem to be legitimate that the place will be packed.

by stormhit on Mar 3, 2009 6:26 PM EST reply actions  

Economy certainly plays a part, but the team’s most recent performance is probably a bigger contributor.

I’m saying that based on the fact that the economy over here in Wisconsin, while not nearly as bad off as it is back home, is still hurting, but the Brewers, coming off their first playoff berth since 1982 just set a one day record for ticket sales the day they opened up the ticket booth for the 2009 season.

I’m curious about the situation is for other recently hot teams, say, like Tampa Bay, whether their sales are influenced more by fans wanting to get in on a winner or by economic factors.

That said, baseball fans, as are all sports fans, are (cue janet jackson) “what have you done for me lately” creatures, and as Stormhit alludes to above, Tigers season ticket sales/attendance might just be returning to “normal” levels….it’ll be interesting to see whether they can match the 2005, pre-contender/decent economic times team attendance figures, or whether, as I suspect, the economy takes its toll more on the, “Gee, what should I do today, oh, I know, I’ll take the family to a ballgame!” walk up crowd….

by ahtrap on Mar 3, 2009 7:11 PM EST reply actions  

th only problem with that theory is how many of those families that came to the games pre 2005 even live in Michigan anymore. We’ve lost a lot of families due to the economic conditions.

by densogirl on Mar 3, 2009 8:21 PM EST up reply actions  

Opening Day

I’m gonna parlay this whole situation into my first ever opening day game.

While I still got me a jobby-job.

download my minimalist tigers wallpaper here

by explosivo2k2 on Mar 3, 2009 8:22 PM EST reply actions  

The economy was the reason my family didn’t renew the 27 game package, but the crappy season was the reason we didn’t opt for a 6 game pack. I still hope to make it to a game or two, but season tickets -even partial- are temporarily pink-slipped.

by wepri31 on Mar 3, 2009 9:31 PM EST reply actions  

If they win...they will come

I recently saw on the NBC nightly news how movie ticket sales are huge compared to last year at this time……due to the economy, people are looking for cheaper options to foget about their problems since a week vacation may not be as affordable anymore.

Now a day at the ballpark may not be as affordable as it used to be, but still cheaper than a few other things. Everyone loves a winner….the 1968 Tigers helped Detroit come together…..maybe….just maybe…the 2009 Tigers can help Detroit forget about all their problems for seven months. If they win….the fans will come.

by MSU4LIF on Mar 3, 2009 11:23 PM EST reply actions  

Amen

I was thinking the same thing. With a winning season, the Tigers can really help everyone forget—or at least put aside—the depressing times. It will be great for the city. Mitch Albom, with that goosebumps inspiring column he wrote, and the Tigers; both bringing Detroiters together to engage in super-ecstatic double high fives and hugs while money falls from the top of buildings and no one cares to fight over it because ahhhhhh the Tigers make us happy.

That’s how I envision it should be like..

 (If it’s lying around though, and I don’t have to fight for it, I might take a 20 and a 5 so I can pay for a 13.50 hot n’ ready and a 8 dollar brewski inside the park. I’ll put the change back where I found it) haha

by Detroit4lyfe on Mar 4, 2009 1:21 AM EST up reply actions  

Gotta agree with that!

by densogirl on Mar 4, 2009 6:52 AM EST up reply actions  

I’ve split a 27 game package the last few years including this year and I’m lucky I have a stable job and a few bucks to spend on baseball. It’s still a great deal/addiction and I plan on continuing for the years to come if I can afford it. Having said THAT, I am not a happy camper about OUR TIgers, though I have have faith this year will be better. Let’s see, last year Pudge starting working out (last year of his contract…) but basicly walked through the two previous years not in the best of shape. Robertson was overweight, Renteria wasn’t ready, Sheffield was on Mars (and looks so great once again in spring training), Willis said screw you to the suggestion of winter ball and we have a busload of Tigers this go around more into playing in the WBC than working out in Florida.

On the good side, it looks like the direction Dombrowski is finally taking is building a TEAM as opposed to guns for hire so I’m keeping the faith. But that issue, the Tigers not being a TEAM almost made me pull out from buying tickets. Not the losing season, not the economy. If that happens this year, I’m gone.

Alan Goldsmith

by alangoldsmith on Mar 4, 2009 8:06 AM EST reply actions  

Arrogance

I’ve had a 27-game package for years and with my experience last season, I called it quits. Not because of the losing, but the unprofessionalism and screwed-up way they handle their ticket office. For years, I had two seats for my package. Last season my brother-in-law wanted to get a couple of seats with me, so I upgraded to four seats. I was told there would be no problem as there were numerous open seats in my section ao they set me up. Well, when I finally received my renewal form (when they wanted my money) they only set me up for my two previous seats. I called the ticket office to explain the situation and they said “sorry, we don’t have any more seats in your section.” I had a confirmation # and everything. I spoke with many managers and finally received an offer to get 4 not so good seats or two sets of two, separated. When I asked “what about next year (2009)? Can this be fixed then?” Their reply was “With the amount of season tickets we are selling, we won’t be offering 27-game packages next year”. HAH! Now they are begging for my money! I’ll still go to a lot of games, but no more packages for me.

by kreynoldsmsu on Mar 5, 2009 6:27 AM EST reply actions  

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