I proudly introduce to you this morning the new Bless You Boys logo.
Just to explain a bit of why our logo looks like this:
We really wanted to honor the tradition of Bless You Boys, but refine it a bit. I know a lot of people loved our "old" logo just the way it was, so keeping an eye to the past while making a step toward being united with our fellow SB Nation sites was the goal, and I think we've met that goal well.
It's with great pleasure that I unveil the first step in the next evolution of Bless You Boys. In the next month SB Nation will be undergoing a dramatic upgrade to our platform and our editorial process. There will be much more detail to come but for now, the new logo below is just a first taste of what is coming for Bless You Boys.
This is a small, but important sample of what is coming when our network undergoes its most exciting and radical transformation in the eight-year history of the company. A new visual identity here and across the network is only one step we are taking to unite our network of sites. United through individuality is the underlying theme of this project. You'll notice that our team colors and the unique spirit of our individual community is maintained while making it clear to sports fans that each site is a part of the larger SB Nation network. We want everyone to know that they can find the same type of great writing, video and conversation that we offer here on all of our 300-plus sites. You can browse through all the new logos on a special page we put together at sbnation.com/united.Our commitment to passionately follow our sports will never end. It's what makes SB Nation a special place and that will only be enhanced by these new changes. In the meantime we're setting up additions to our store so you can be sporting the latest and greatest before it even launches. Welcome to our future.
I can tell you, I've seen a lot of what is coming in the future, and I'm really excited for it. Things are going to look different around here, that's for sure. But it's not just the look, there's going to be a lot going on in the background that gives us a lot more control over the site, and all the SB Nation sites are going to have a more cohesive feel.
It might take a little getting used to, but once we all do, I think we'll really love what United means for the community. Fun times are ahead!