marketing Stories - SB Nation
Once a Tiger, Always a Tiger?
Just over a month ago, the Detroit Tigers announced that they were retiring the "Who's Your Tiger?" slogan as its marketing campaign. And while it seemed like time to bring in something fresh, r...
The End of 'Who's Your Tiger?'
"Who's Your Tiger?" wasn't just a marketing slogan; it was an ice-breaker among fans. When the Detroit Tigers rolled it out for the 2006 season, the timing seemed perfect, as many more people be...
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