marketing Stories - Bless You Boys
Giveaway Idea: Variable promotions based on attendance
Many years ago, I wrote a blog post suggesting things the Padres could do to boost attendance. I didn't want it to be a thing that required the team to make drastic changes to the team or the stadium. Looking back on it, the Padres have actually done a bunch of the things. Did attendance go up?...
San Diego Padres Slogans 2010
RJsFro has a post up about a possible Padres marketing campaign for this year. iHook Creative's campaign pitch is "SD stands for San Diego" or maybe, more appropriately, it should read "SD" Stands for San Diego, because they use the logo and I'm guessing they don't literally mean for us to think...
Once a Tiger, Always a Tiger?
Just over a month ago, the Detroit Tigers announced that they were retiring the "Who's Your Tiger?" slogan as its marketing campaign. And while it seemed like time to bring in something fresh, replacing a slogan that had become such an icebreaker among fans appeared to be a difficult proposition....
The End of 'Who's Your Tiger?'
"Who's Your Tiger?" wasn't just a marketing slogan; it was an ice-breaker among fans. When the Detroit Tigers rolled it out for the 2006 season, the timing seemed perfect, as many more people began following the team and its success became watercooler chatter. But these things never last. Gotta...
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