Baseball players are no stranger to endorsing foods. It’s no Miggy salsa, or Billy Butler BBQ sauce, but Miguel Cabrera announced his newest food-related venture today with the crispy, chocolate — sorry, “chocolatey fun” — coated candies called “Bitbits.”
Miguel Cabrera press conference introducing bitbits, a new snack food by Miggy Foods. pic.twitter.com/HLoCCbMyOv— Jason Beck (@beckjason) May 19, 2017
The candy even has its own mascot, a crown named Chris. Fans may recall seeing Chris around Comerica with the hashtag #whoischris teasing the upcoming announcement.
That crown is Chris, the candy's mascot, I guess. pic.twitter.com/ZbXGrqkTM9— Evan Woodbery (@evanwoodbery) May 19, 2017
Chris the Crown is in the house pic.twitter.com/ZHIFHnLIJL— Matthew B. Mowery (@matthewbmowery) May 19, 2017
Tigers’ management came out to the press conference for a sample.
“I just came here for the candy,” Tigers GM Al Avila said as he walked through the press room.— Jason Beck (@beckjason) May 19, 2017
Fan (and staff) responses were somewhat less than sweet.
@HookSlide23 welp..Miguel does make 30MM a year he is entitled to waste funds or whatever ridiculous ideas he wants to— mgorosh (@sportz5176) May 19, 2017
to be honest I do not want to eat miggy's bits— Kurt Mensching (@BYBKurt) May 19, 2017
I worry about the use of "chocolately fun" vs "chocolate" here. https://t.co/hWAbtbsJFB— Ashley MacLennan (@90feetfromhome) May 19, 2017
when you find out your brother dumped his hot girlfriend and she's back on the market pic.twitter.com/wtE7MWNnvy— bucket purchaser (@helmerroids) May 19, 2017
"Ayy bby u want sum bitbits?" https://t.co/UP2o4mxeX8— Jon Kemppainen (@MonkeyWrench32) May 19, 2017
You vs. the crown she told you not to worry about. pic.twitter.com/zSuTdyY5Ee— Chris Brown (@ChrisBrown0914) May 19, 2017
The candies will come in four different flavors: milk chocolate, peanut, strawberry cheesecake, and white chocolate. The candies will be available in Comerica Park starting May 19, and will move into retail stores in Michigan, Florida, Texas, New York and more. Bitbits will come in four different sizes and prices start at $1.09 per bag.